We Are Certa.
Certa was founded in 2020 with a vision to revolutionise product development services for the bicycle, motorcycle, and future transport industries. Driven by a passion for blending innovative engineering with striking aesthetic design, Certa quickly established itself in the world of cutting edge product design.
In 2024, Certa’s New Zealand studio was established, expanding the agency’s reach across hemispheres, strengthening our connections to Eastern manufacturing capabilities while continuing to build on our long established links to UK, EU and the USA.
With over 20 years of combined industry expertise, Certa specialises in delivering tailored design and engineering solutions to our global clients. We merge creative thinking with technical precision, partnering with businesses to turn ambitious ideas into purposeful, well considered performance products.
Jordan Jackson
Founder & Engineering
A creative design engineer with a huge passion for all things two wheeled and automotive. Jordan combines his mechanical engineering chartership with a keen eye for detail, aesthetics and innovation.
Having spent years working within the aerospace industry for Rolls Royce and Boeing. Jordan followed his passions into the bicycle and motorcycle industries, bringing a wealth of expert engineering experience with him.
Jordan’s diverse skill set spans design, engineering and manufacturing. He holds a first-class degree in Automotive Design Technology and a master’s degree in Advanced Manufacturing Technologies, earned with distinction from the University of Sheffield.
Born and raised in the UK, Jordan grew up riding motocross and mountain biking. These hobbies naturally sparked an interest in understanding how things worked from a young age. Jordan continues to take things to pieces and spends his spare time renovating bicycles, cars and motorcycles.
Will Nicholson
Co-Founder & Design
With over a decade of experience in lead automotive and industrial design roles across Europe, the UK, and New Zealand, Will formerly joined Certa as co-founder in 2024 to deliver world-class design solutions.
From shaping some of Triumph’s most iconic motorcycles to collaborating with disruptive start-ups and advancing micro-mobility, Will brings a diverse skill set to every project. His expertise spans digital and analogue design tools, guided by a sharp eye for detail and aesthetics.
Will is a multidisciplinary designer with a Master of Design from Massey University in Wellington and a Bachelor of Industrial Design with first-class honours from Massey University in Auckland.
Born and raised in the Bay of Plenty of New Zealand, Will grew up surfing, skating, cycling, kite boarding, snow skiing and obsessively building stuff in the shed on his parent’s backyard. His early love for making things has since grown into a lifelong dedication to crafting innovative, well-designed and well-made products.